Tucked just north of historic Longwood’s brick-paved Main Street, Greg’s Honest Auto Repair has earned a cult following for one simple reason: Greg Milanese really is honest. Since opening his two-bay shop in 2014, the ASE-certified owner-tech has fixed cars the way he promised his first customer—do only the work that’s needed, explain it in plain English, and charge a fair price. Word-of-mouth shout-outs on Facebook, Nextdoor and Yelp (4.9★ average) keep the single-location shop busy without a dollar spent on advertising.