A traveling celebration that goes beyond a traditional car museum, bringing history, design, and thrill rides to life.
Ford is taking fans on an unforgettable journey through six decades of Mustang history and culture with “American Icon: A Mustang Immersive Experience.” This traveling showcase isn’t your typical car exhibit; it’s a high-tech, multi-sensory adventure that lets visitors live the story of one of America’s most legendary cars.
The experience kicks off in Los Angeles’ Boyle Heights neighborhood, just across the river from downtown, and runs until the end of January 2026. Tickets are $34, and there’s a special bonus: your ticket can earn you $500 off a new Ford if you visit a Southern California Ford dealer before January 6, 2026.
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After L.A., the show will travel to Miami and Dallas in 2026, with additional U.S. cities expected in 2027. Ford hopes to take it international in the near future.
What Makes It “Immersive”?
If you’ve ever been to The Titanic Experience or Body Worlds, you already have an idea of what this is like. However, this time, the spotlight is on the Mustang, a car that has shaped pop culture, racing, and design for over 60 years.
Ford didn’t want a quiet museum setup. Instead, they created a seven-room journey that combines real cars, historical artifacts, full-room projections, sound effects, motion simulators, and even water sprays, all to make you feel part of the story. See more photos
Room-by-Room: The Mustang Experience
Room One: The Design Room
It begins with a waiting area that’s anything but ordinary. Here, you’ll see how the original 1964 Mustang came to life, from early sketches and concept photos to the designs that didn’t make it. A timeline on the wall walks you through the birth of an icon, offering fun facts for die-hard fans and newcomers alike.
Room Two: The History Lesson
Step into a large theater room where Mustang’s 60-year journey unfolds in a floor-to-ceiling projection. The film includes interviews with Bill Ford Jr., Jay Leno, Jerry Bruckheimer, and Ford archivist Ted Ryan, who share personal stories and insights into the Mustang’s evolution.
While the video celebrates the brand’s highlights, it skips over some chapters (like the Mustang II and Mach-E), keeping the focus on the car’s lasting influence and close calls, including the moment Ford almost replaced the Mustang with what later became the Ford Probe.
Room Three: Mustang and American Culture
Now, the magic begins. As the video ends, the wall opens to reveal a pristine 1964 Mustang notchback. The entire room, walls, floor, and ceiling, becomes a moving time machine. Visitors are transported to the original assembly line in Michigan, then to the 1964 World’s Fair, and finally through decades of American pop culture, showing how the Mustang became a symbol of freedom and style.
Room Four: The Road Trip
Here, you’ll meet the new Mustang Dark Horse, but this one moves. As projectors surround the room, the car seems to drive through virtual landscapes, from the California coast to a high-speed race through a futuristic city. The visuals and synchronized car motion make it feel like you’re cruising right beside it, part of a cinematic adventure straight out of Fast & Furious or Need for Speed.
Room Five: Movie Car Legends
Next comes the Hollywood tribute. Real Mustang movie stars are on display, including cars from Transformers, Kick-Ass, and the original Eleanor from Gone in 60 Seconds. You’ll even spot the Mustang from The Mary Tyler Moore Show and original film frames from Bullitt starring Steve McQueen, never before shown to the public. There’s also an interactive exhibit where you can listen to the engine roar of each Mustang generation.
Room Six: The GTD Zone
The spotlight shifts to performance. Fans can get an up-close look at the Mustang GTD, Ford’s street-legal supercar inspired by its racing heritage. Displays break down the car’s engineering, from the active rear wing and transaxle setup to its cutting-edge suspension. A timeline showcases Mustang’s racing victories from the 1960s to today, highlighting how the GTD carries that legacy forward.
Room Seven: The Thrill Ride
The final act brings adrenaline. Visitors strap into a motion simulator ride, similar to Disneyland’s Star Tours, for a wild escape sequence narrated by Anthony Mackie (yes, Captain America himself). You’ll feel the seat tilt and move as wind, smoke, and splashes hit you, making you feel like you’re racing through a sci-fi city in a GTD, chased by drones, robots, and armored vehicles.
It’s dramatic, cinematic, and just plain fun, a fitting finale for America’s favorite muscle car.
More Than a Museum, A Celebration of Culture
“American Icon: A Mustang Immersive Experience” isn’t just for die-hard car enthusiasts. It’s a celebration of how the Mustang became part of music, movies, and everyday life, a reminder of what makes this car truly special.
Ford has managed to turn history into entertainment, mixing nostalgia with cutting-edge technology. Whether you grew up dreaming about a Mustang or just want a fun, educational day out, this experience brings the legend to life in a way you’ve never seen before.
So if you’re near Los Angeles this winter, grab your ticket, relive six decades of Mustang magic, and maybe even drive home with one yourself.
FAQs
What is the Mustang Immersive Experience?
It’s a traveling show that celebrates 60 years of Mustang history. Visitors walk through seven themed rooms filled with real cars, videos, sounds, and even motion effects that make you feel part of the story.
What can I see or do at the Mustang Immersive Experience?
You can see classic and new Mustangs, movie cars, and learn about how the Mustang was designed. There are fun rooms with lights, sounds, and 3D video walls, and it ends with a motion simulator ride that feels like you’re racing.
How is the Mustang Immersive Experience different from a regular car museum?
Unlike a normal museum where you just look at cars, this one uses sound, video, and movement to make you feel the Mustang’s history. It’s more like a movie you walk through instead of just an exhibit.
Where is the Mustang Immersive Experience happening right now?
The show is currently open in Los Angeles, California, and will stay there until the end of January 2026. After that, it will travel to Miami and Dallas in 2026.
How much are tickets for the Mustang Immersive Experience?
Tickets cost around $34 per person. You also get a special deal; your ticket can give you $500 off a new Ford vehicle if you visit a local dealership before January 6, 2026.
How long does it take to go through the whole experience?
Most visitors spend about one to two hours going through all seven rooms. Each room tells a different part of the Mustang story, from design and racing to movies and culture.
What kind of Mustangs are shown at the exhibit?
You’ll see everything from the very first 1964 model to the latest Mustang Dark Horse and the high-performance GTD. There are also famous movie Mustangs like the ones from Transformers and Gone in 60 Seconds.
Is the Mustang Immersive Experience good for kids or families?
Yes! The show is fun and easy to follow for all ages. Kids especially enjoy the lights, moving screens, and the final thrill ride that feels like a video game.
Will the Mustang Immersive Experience come to more cities?
Yes. After Los Angeles, it’s going to Miami and Dallas, and more U.S. cities are planned for 2027. Ford is also working to bring it to other countries in the future.
Can I really ride in a simulator at the end?
Yes! The last room has a motion simulator that moves as you “drive” through a city chase scene. You’ll feel wind, smoke, and even small water sprays to make it feel real, just like being in a movie.
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