BMW is making waves in Australia with the launch of a very special edition of its most iconic model – the BMW 3 Series. To celebrate 50 years since the global debut of the beloved sports sedan, BMW Australia has unveiled the BMW 3 Series 50 Jahre Edition, a tribute tailored specifically for the Australian and New Zealand markets.

This limited-run version isn’t just a cosmetic refresh or a badge job—it’s a performance-packed, detail-rich celebration of one of the most influential luxury sedans ever produced. Let’s break down what makes this edition special, why it’s a big deal for BMW fans in the Land Down Under, and how this ties into the brand’s larger legacy.

A Special Birthday Gift for the 3 Series Enthusiasts

BMW first introduced the 3 Series in 1975 with the E21 generation, replacing the legendary BMW 2002. Over the decades, it evolved through seven generations, becoming a benchmark for driving pleasure, performance, and premium quality in the sports sedan segment.

In 2025, the 3 Series hits its 50th anniversary, and BMW Australia decided this moment needed something extra—something memorable. That’s how the BMW 3 Series 50 Jahre Edition was born.

Only 50 Units – Exclusivity Guaranteed

The first thing to know? This edition is extremely limited. Only 50 units will be produced, making it a true collector’s item for BMW enthusiasts. If you’re in Australia or New Zealand and you love the 3 Series, you’ll need to act fast. Once they’re gone, they’re gone for good.

Based on the High-Performance BMW M340i xDrive

This 50 Jahre Edition is not just about heritage—it’s also a showcase of modern BMW performance.

BMW has chosen the M340i xDrive as the base model for this commemorative version. That means under the hood, you’ll find a 3.0-liter BMW M TwinPower Turbo straight-six engine that delivers an impressive 285 kW, or 382 horsepower. It’s paired with an 8-speed Steptronic Sport transmission and BMW’s xDrive all-wheel drive system, giving you confidence and speed on any road.

This setup allows the car to deliver thrilling acceleration and cornering capabilities while still maintaining the smooth ride and daily drivability that the 3 Series is known for.

Standout Styling with Historic and M Sport Touches

Visually, the 50 Jahre Edition stands apart thanks to a number of special features:

• BMW Individual Anthracite Metallic exterior paint – a throwback to classic BMW colors.
• 19-inch M light alloy wheels finished in jet black.
• M Sport Package Pro – includes red high-gloss M Sport brakes, M Lights Shadow Line, and a black rear spoiler.
• M seat belts, carbon fiber interior trim, and a special edition build plate located on the center console to mark its uniqueness.

Everything from the paint to the smallest interior accent reflects BMW’s commitment to performance heritage and luxury refinement.

Pricing and Availability

The starting price for the BMW 3 Series 50 Jahre Edition in Australia is AUD $127,600. That converts to just over USD $83,000 at today’s exchange rate.

Given the model’s limited production run and premium features, this pricing aligns with the exclusivity and performance this version offers. BMW is aiming this edition at loyal fans and collectors who understand the value of owning a true piece of the brand’s history.

A Legacy Built in Australia

BMW’s decision to launch this special edition in Australia is no coincidence. The 3 Series has been a huge success story in the country, with over 191,000 units registered since local VFACTS records began.

Even though SUVs like the BMW X3 and BMW X5 have seen a surge in popularity over the past two decades, the 3 Series continues to hold a special place in the hearts of Australian drivers. It’s often seen as the perfect blend of luxury, practicality, and sporty performance.

In the first half of 2025, BMW Australia (along with MINI) sold 16,555 vehicles, a nearly 9% increase compared to the same period last year. Out of these, 13,712 units were BMWs, cementing its dominance in the premium car segment across every category it competes in.

This edition further strengthens that legacy.

Looking Ahead: The Future of the 3 Series

While we celebrate the past with the 50 Jahre Edition, BMW is already looking ahead. The current 3 Series, launched in 2018 and refreshed in 2022, is expected to soon be succeeded by a completely new generation.

Rumors suggest the next 3 Series will join the wave of BMW models based on the Neue Klasse design philosophy—a futuristic platform that emphasizes electric power, digital-first interiors, and bold styling. It’s part of BMW’s ambitious plans to transform its lineup for the electric era while staying true to its driving legacy.

Final Thoughts: A Collector’s Dream and a Driver’s Delight

The BMW 3 Series 50 Jahre Edition is more than just a special trim or a marketing move. It’s a tribute to a car that has defined what a sports sedan should be for five decades.

For Australian and New Zealand buyers, this is a rare opportunity to own a modern, powerful, and exclusive version of a true automotive legend. With only 50 units available, this edition blends performance, heritage, and exclusivity in a way few cars can.

If you’ve ever admired the 3 Series—or if you’ve driven one and fallen in love—this could be your once-in-a-lifetime chance to celebrate 50 years of automotive excellence, Bavarian style.

Quick Facts – BMW 3 Series 50 Jahre Edition (Australia)

• Limited Units: Only 50 units produced
• Base Model: M340i xDrive
• Power Output: 285 kW / 382 hp
• Transmission: 8-speed Steptronic Sport
• Drive: All-wheel drive (xDrive)
• Special Features: Unique exterior paint, M Sport Pro package, carbon trim, limited-edition plaque
• Starting Price: AUD 127,600
• Market: Australia and New Zealand only

Stay tuned for more updates on BMW’s next-gen 3 Series and the evolution of the Neue Klasse lineup.

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