Audi has been turning heads at the 2025 IAA Mobility show in Munich with the debut of its Concept C. From the moment it was revealed, fans and industry watchers have begun debating whether this sleek new electric car will replace the legendary Audi TT or serve as a successor to the R8 supercar.
But according to Audi, both guesses are wrong. The production version of this new two-seater, set to arrive next year, won’t replace either icon. Instead, Audi is positioning it as a fresh model that will stand on its own, slotting between the TT and R8 in both size and price.
Not TT, Not R8-Something Different
The comparisons make sense at first glance. The Concept C carries the spirit of the TT with its compact proportions while also borrowing muscular cues from the R8, especially around the rear fenders. Some even say it recalls the rare Rosemeyer concept from 2000. Still, Audi insists this car isn’t a direct heir to any of them.
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This approach leaves the door open for Audi to create still official replacements for both the TT and R8 in the future. But for now, the new model will carve out its own identity in the brand’s lineup.
A New Design Direction for Audi
Beyond being just a new car, the Concept C represents a bigger design shift for Audi. The company says this look will influence everything it builds after 2027. Even though the Concept C production version will be fully electric, the design language will also suit cars with traditional combustion engines.
Check more photos from here. The interior brings back some of Audi’s old strengths. It’s simpler, more driver-focused, and features details like machined metal switchgear with that satisfying click Audi fans remember from earlier generations. In many ways, this car is Audi’s way of reminding people that it hasn’t forgotten how to lead in design.
Filling a Gap in the Electric Sports Car Market
Electric two-seaters are still rare, which makes this Audi especially exciting. One of its closest competitors will be the upcoming electric Porsche 718 Cayman, which will share the same Volkswagen Group electric platform. Together, these cars could help shape the future of small, high-performance EVs.
When it comes to pricing, the new Audi will likely land in the middle ground. The TT used to sell for around $60,000 in the U.S., while the R8 often topped $160,000. That puts the expected price for this newcomer somewhere between $90,000 and $100,000-a figure that should make it more accessible than an R8 but far more exclusive than the TT.
What This Means for Audi’s Future
The Concept C is more than just a one-off show car. It signals a turning point for Audi, both in styling and in its product lineup. With more electric models on the way, and with this sports car leading the charge, Audi appears to be reclaiming its place as a design-driven, performance-focused brand.
As for the name, Audi hasn’t confirmed it yet, though many expect it to include “E-tron” as part of the branding. Whatever it’s called, this two-seater is shaping up to be one of Audi’s most important cars of the decade.
FAQs
Is the new Audi Concept C replacing the Audi TT?
No, Audi has made it clear that the new sports car will not replace the TT. While it has some design cues that remind people of the TT, it’s a bigger car and will be positioned differently in the lineup.
Will the new Audi two-seater be an R8 replacement?
No, it won’t replace the R8 either. Although it shares some styling details with the R8, Audi claims this is a completely new model that sits between the TT and the R8.
How much will the new Audi sports car cost?
Audi hasn’t announced the final price yet, but experts expect it to cost around $90,000–$100,000 in the U.S. That’s more expensive than the old TT but less than the R8.
Will the new Audi sports car be electric?
Yes. The production version of the Concept C will be fully electric. It will use a platform that’s also being developed for the future Porsche 718 Cayman.
What makes the Audi Concept C’s design special?
The Concept C shows Audi’s new design direction for cars coming after 2027. The interior is simple and focused on the driver, with classic touches like metal switches that click when you use them.
What other cars will compete with this new Audi?
The closest competitor will be the upcoming electric Porsche 718 Cayman. Both cars will be two-seater electric sports cars built on the same Volkswagen Group platform.
Could Audi still bring back the TT or R8 later?
Yes, that’s possible. Audi hasn’t ruled out making new versions of the TT or R8 in the future. The Concept C is just a new addition, not a replacement.
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