Volvo is widely known for its strong lineup of SUVs, ranging from compact crossovers to large luxury models like the XC90 and the all-electric EX90. However, new reports suggest that the Swedish automaker may not be done expanding its SUV family just yet. In fact, Volvo could be preparing its biggest and boldest SUV ever, one that would directly compete with full-size luxury giants such as the Cadillac Escalade.

A New SUV Above the XC90 and EX90?

According to recent reports, Volvo is exploring the idea of launching a full-size SUV that would sit above both the XC90 and the EX90 in its global lineup. This potential new model is rumored to be called the Volvo XC100, although the name has not been officially confirmed.

If it becomes reality, the XC100 would enter a highly competitive segment dominated by some of the most recognizable luxury SUVs on the market. The Cadillac Escalade currently leads the pack, while rivals such as the Mercedes-Benz GLS, BMW X7, and the upcoming Audi Q9 are all fighting for a share of this premium space. Volvo now appears interested in joining this exclusive club.

CEO Hints Add Weight to the Rumors

While the project has not yet been officially approved, the rumors are not without substance. Volvo CEO Håkan Samuelsson himself recently hinted that the company is considering larger SUVs. Speaking during a media briefing in Stockholm earlier this month, Samuelsson reportedly said:

“Bigger SUVs, that is something we’re looking into.”

That brief but telling comment has fueled speculation that Volvo is seriously evaluating the business case for a full-size SUV, particularly with the North American market in mind.

Strong Focus on the U.S. Market

One major reason Volvo may be considering this move is demand in the United States. The company is already investing heavily in its South Carolina manufacturing facility, where models such as the EX90, Polestar 3, and soon the XC60 are built.

Samuelsson also revealed that Volvo is planning to produce a new plug-in hybrid model at this U.S. plant. He described the upcoming vehicle as “very attractive for U.S. customers” and hinted that it could be “a bigger one,” further strengthening the case for a full-size SUV aimed at American buyers.

Customer Behavior Signals an Opportunity

Another interesting detail supporting the XC100 rumors comes from customer data. Volvo reportedly found that more than 10% of customers who traded in their EX90 chose a full-size SUV instead. This suggests that some Volvo buyers want more size, space, and presence than the brand currently offers.

That gap in the lineup could represent a valuable opportunity for Volvo, especially if it can bring its well-known strengths, safety, comfort, Scandinavian design, and electrification into the full-size SUV segment.

What Could the Volvo XC100 Look Like?

Although no official design or specifications have been revealed, digital renderings suggest a large, boxy SUV with a strong road presence, similar in size to the Escalade. The model would likely be based on an evolved version of Volvo’s SPA2 platform, which already underpins the EX90.

Electrification would almost certainly be a key focus. The XC100 is expected to be either a plug-in hybrid or a fully electrified model, potentially offering up to 100 miles (160 km) of electric-only driving range. That would be more than enough for most daily commutes while still providing long-distance capability. See more Photos

Not Confirmed, But Very Possible

It’s important to note that Volvo has not officially greenlit the XC100 project yet. The company is still evaluating whether such a vehicle makes sense financially and strategically. However, with strong market demand, increasing competition in the luxury SUV space, and Volvo’s ongoing push toward electrification, the idea of a full-size Volvo SUV seems more realistic than ever.

A New Challenger for the Escalade?

If Volvo does move forward with the XC100, it could bring a fresh perspective to a segment traditionally dominated by bold American styling and German luxury. A Scandinavian alternative, focused on clean design, advanced safety, and electrified performance, could appeal to buyers looking for something different.

The big question remains: Would you choose a Volvo XC100 over rivals like the Cadillac Escalade, BMW X7, or Mercedes GLS? If this rumored SUV becomes reality, the full-size luxury SUV market could soon become even more competitive.